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

国务院国资委副主任黄淑和在15日举行的中央企业品牌建设工作座谈会上说，缺少全球叫得响的知名品牌是中央企业最突出、最严重的短板。“品牌建设是内强素质、外塑形象的系统性工程，是一项需要一以贯之、持之以恒的工作，应该成为‘一把手’工程。”

黄淑和说，在国务院国资委监管的中央企业中，有45家进入2013年世界500强，但在国际权威品牌评估机构“英特品牌”公布的榜单中，还没有一家中央企业入围“全球最佳品牌100强”。“目前，全球80%的市场已被20%的著名品牌垄断，没有品牌的企业，只能成为卖苦力的工厂。”

他特别强调，加强品牌建设，迫切需要中央企业负责人更新观念、开放思想，要把品牌建设作为“一把手”工程来抓。“各级企业的‘一把手’要亲自抓，分管领导要深入抓，其他领导要协助抓；还要设置专门机构、配备专业人才、安排专项资金，大力推进品牌战略。”

黄淑和还透露，国资委正研究对包括品牌价值在内的无形资产进行考核。在去年底修订的《中央企业负责人经营业绩考核暂行办法》也提出，将增设品牌建设特别奖，以表彰在品牌建设方面取得突出成效的企业，并在考核中给予加分。

 “我们希望到2020年末，能涌现一批品牌战略明晰、品牌管理体系健全、品牌建设成果显著的企业，形成一批质量优良、服务上乘、具有广泛影响力的知名品牌，培育一批拥有自主知识产权和国际竞争力的自主品牌。”黄淑和说。

（本文章摘自“新华网”。）